ONLINE PRIVACY—THE INFORMATION WE GATHER
The type of information we gather online falls into five general categories:
Aggregate Site Usage Information
Online Order Information
Voluntary Registered Shopper Information
AGGREGATE SITE USAGE INFORMATION
We collect and store information about the pages viewed by all of our website visitors. We then use this data in aggregate form to identify overall visitor behavior patterns. Our goal in using this information is to improve our site by making it more responsive to the needs and preferences of our users.
Our Web servers automatically collect information about each visitor who requests Darker Shade of Gray web pages, including your computer's internet protocol (IP) address. This IP address allows us to identify your computer on the internet so that the Web content you request from us can be sent to you.
From time to time, we may provide portions of this aggregate site behavior information to vendors, consultants, potential advertisers or news agencies. We typically do this in order to demonstrate the amount of interest in our sites and/or to plan for technical infrastructure improvements.
ONLINE ORDER INFORMATION
If you choose to purchase products from the Darker Shade of Gray site, we require the following information in order to fulfill your order: We request an e-mail address during the order process so that we can send an e-mail confirmation message acknowledging the receipt of your order. This message contains your name, address, Darker Shade of Gray membership number (if applicable), the list of items you purchased, an order reference number, a confirmation of your shipping method, and the total amount of items requested. Please note that this confirmation e-mail does NOT contain your credit card number.
CLICK-STREAM DATA (AND COOKIE TECHNOLOGY)
As stated above, you must enable cookies on your Web browser for Darker Shade of Gray to function correctly. If you are concerned about information contained in your Darker Shade of Gray cookie, you may delete the file(s) at the end of each browser session. View your browser's help file for more information on cookies.
Click-stream data is information that describes the page-by-page paths you take as you browse through our websites. Using cookies, we track and store this information to help us positively customize your shopping experience. We may use click-stream data in the aggregate to provide improved services to groups of shoppers who behave similarly. We may also use it on an individual basis to improve your specific shopping experience.
COMMUNICATIONS FROM Darker Shade of Gray
Whenever you purchase products from Darker Shade of Gray, sign up for our newsletter, we collect and store the information that you volunteer. Information such as your name, e-mail address, postal address and phone number. The information you supply is added to our customer database. You may receive periodic printed or e-mail communications from us about new products and services, discounts, special promotions or upcoming events. You will not receive any phone calls from us unless there is a customer service issue.
In some instances, we use third-party companies to help us provide products and services to you, to assist us in managing customer information, or to fulfill our in house promotions and communicate with you. Some of these companies are given access to your contact information. These companies are contractually restricted from using your information in any manner other than in the service we have contracted them to do. Our customers privacy is very important to us.
If you want to be removed from all Darker Shade of Gray marketing, choose one of the following options:
Send an e-mail and type REMOVE FROM ALL MARKETING in the subject line; call 501-450-4886
Send your request by mail to ANGIE DAVIS Membership Services, 1131 Front St., Conway, AR 72032
Remember to include your name, address, membership number (if applicable) and phone number in the request.
OTHER PRIVACY NOTES
We do not intend to collect any personally identifiable information from children through our websites. Please do not allow children under the age of 13 to provide any personally identifiable information or participate in the bulletin board sections of Darker Shade of Gray websites.
ONLINE SECURITY STATEMENT
We understand that many consumers are concerned about Internet security. Darker Shade of Gray employs industry-leading technologies to store sensitive information and protect it while in transit over the Internet. The following Security Statement describes the technologies we use and provides additional details about how we handle sensitive data like credit card information. We want you to be able to shop at Darker Shade of Gray with complete confidence. If for any reason you feel uncomfortable shopping with us online, we invite you to call us and order by phone: 501-450-4886
THE TRANSMISSION OF SENSITIVE DATA
We work hard to protect the information that you send to us while it is en route to and from our sites. To provide secure transmission, Darker Shade of Gray employs Secure Sockets Layer technology (SSL) on those pages that involve sensitive information such as credit card numbers. SSL, which is supported by a vast majority of Internet browsers available today, is the most commonly employed method of secure, encrypted communication used on the Internet.
WHAT HAPPENS TO MY INFORMATION AFTER DARKER SHADE OF GRAY RECEIVES IT?
SSL protects information en route to us. SecureTrust certificate technology ensures that Darker Shade of Gray is the only recipient of this information. But we don't stop there. We also work very hard to make sure the information you send us is stored and managed securely once we receive it. All data collected is stored on site and is protected by multiple levels of data and structural security.
Contact phone number(s)
Credit card account information
We use this information to process your order and to make sure that it is delivered to you. Aggregated order information is also used to track and analyze overall shopping trends, which allows Darker Shade of Gray to improve product offerings and services to its members and customers.
Darker Shade of Gray is a subsidiary of DSG Enterprises, LLC.